Usability

One thing that is often forgotten by web developers is the fact that a website’s main aim should be to allow browsers to find information about a company or product that they are interested in. Placing obstacles in the way of potential customers in the form of confusing or non-consistent links and buttons will result in them clicking away from your site. Worse than that, they might find what they want easier at your competitors’ sites.

Although it is an advantage to have an impressive looking site, it should also work as the customer expects it to. Keep navigation simple and provide secondary forms of navigation where needed. On large sites containing lots of information provide some sort of search facility, on all pages if possible, or at the very least a site map containing links to all the important parts of the site.

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