Jan Klin specialises in helping Web Developers with their e-business and internet marketing strategies. Jan also works with the Institute of Management running their key E-Business training programmes and working on the ‘Technology Means Business Initiative’. An initiative involving the IM, DTI and major IT companies to provide accreditation to consultants delivering IT services to SME businesses. Jan’s main role is designing the ‘e-business’ toolkit which will support accredited consultants and advisers.

Training Courses

A comprehensive range of training courses, seminars and workshops are available to help with all stages of your e-business development.

WORKSHOPS

1. Internet Marketing 1 — The Essentials
The workshop is designed for those wishing to understand how to improve or transform marketing through the use of internet technologies.

Traditional marketing methods are explored showing how each can be supplemented and enhanced by using the internet. Participants will have the opportunity to develop an internet marketing strategy with the course leaders.

2. Internet Marketing 2 — Making it Work for You
The workshop is designed for wishing to use the internet to‘out compete’ their competition using the ‘unique’ aspects of the internet for marketing and business development.

The course focuses on both developing new customers and markets and also improving loyalty and customer retention. Participants will be able to put together outline plans with the course leaders for the development of internet marketing strategies for businesses they are associated with.